Clémentine Lucie Bata

I hold an MBA and am currently pursuing both a Master of Science in Economics and a Doctorate in Leadership and Organizational Development — bringing a rare combination of academic depth and real-world strategic insight to every engagement.

With more than 20 years of experience in the service sector, I have worked across diverse industries including education, aviation and healthcare. My professional background includes serving as a Customer Experience Management Lecturer at Rennes School of Business in Rennes, as well as the American Business School of Paris, EFAP (a leading international school of communication) and FMS (the first Food Management School) in Paris, where I taught different business courses ranging from Management of Innovation to Human Resource Management, helping future business leaders master the principles and practices of delivering exceptional customer value.

My work is rooted in one powerful belief: that exceptional customer experiences are not delivered — they are co-created. Drawing on the Service-Dominant Logic framework pioneered by Vargo and Lusch, I help businesses rethink how value is generated through dynamic, collaborative relationships between organizations and their customers.

This conviction anchors my doctoral research, which investigates how customer experience management shapes effective leadership practices — bridging rigorous scholarship with applied strategy, and informing both my consulting work and the classroom.

I am actively exploring the intersection of AI and organizational leadership, examining how emerging technologies reshape value co-creation and customer experience strategy.

Let's co-create something extraordinary.